When you have found the product you want to sell on Amazon, the next step is to choose a wholesale manufacturer or supplier to private label your product.

This is one of the essential steps if you want to become a successful seller in Amazon. It is crucial that you are able to sell high-quality products at the right price in order to receive healthy profits.

To help you out, here is a step-by-step guide so you can find the right manufacturer or supplier that will private label your products.

Step 1: Make a List on the Products You’d Like to Sell

The first step you have to do is to list all the products you want to sell. It is recommended that you have at least 10 products on your list. But, make sure that these products meet the criteria when selling in Amazon. This will come in handy when talking to manufacturers and suppliers as some products may not work.

You should not focus on only selling one product as there are still other factors you have to consider when selling in Amazon. Don’t worry, we’ll talk more about this later. 

Step 2: Find Manufacturers and Suppliers for Those Products

amazon supplier

For each of the products you have listed, you need to find a manufacturer or supplier that is already offering it. You can do this by searching online either on Google or Alibaba.

Google is usually preferred if you are looking for companies generally from the United States. This is common for those who are selling the likes of food items and supplements. But, if you prefer a company from overseas, such as in China, then Alibaba is a good option.

When looking for companies in Google, simply search the keyword of the product plus the word “private label,” supplier,” or “manufacturer.”

For instance, if your product is beer bottles, then search for “beer bottle manufacturer,” “beer bottle supplier,” or “beer bottle private label.” You will then receive a handful of companies across the globe that are offering these products.

Meanwhile, if you are going to look for companies in Alibaba, you don’t have to enter the words “manufacturers,” “suppliers,” and “private label” anymore. Simply search the product and you will see reputable companies that offer that certain product. You will also see some useful information, both about the company and the product it offers.

In Alibaba, companies will provide images, dimensions, materials, minimum order quantity, price, and other pieces of information a buyer should know. You can also check whether the company is verified or not by simply checking out its profile.

Step 3: Contact Potential Manufacturers and Suppliers

Once you have found potential manufacturers and suppliers, it’s time to contact them. It is essential that you are ready when talking with them so you can gather more details and make an informed decision.

To achieve this, you need to have a series of questions prepared. However, be careful not to ask too many questions as they might think you are not serious. Pick the most useful ones and you can always ask them later on if you have further clarifications.

Here are some examples you’d want to ask the company:


  • What is the MOQ or minimum order quantity?
  • Can you give more details about the product? Like what makes it unique, how is it manufactured, and more details about the quality
  • What is the weight and size of the product?
  • Can you share more information about your company? What makes you different from the competitors? How do you handle the manufacturing process as well as quality control?
  • Does your company allow private labeling? How much will each unit cost?
  • Where do you put the label, on the packaging or product?
  • If I order now, what is the turnaround time?


These are just some of the questions you’d want to ask the company. However, you can ask them different ones that will help you make better decisions.

While you want to have as much information, be careful not to overwhelm them. It’s fine to ask them a series of questions, but do not make it appear as if you are interrogating them.

Gathering these details from each company will allow you to weigh in the benefits and downsides of each.

Step 4: Choose the Best Manufacturer or Supplier to Private Label Your Product

After weighing in the pros and cons, you will have a pretty good idea of which company you’d want to private label your product. If you still have further questions, you can always contact them.

Once you have decided, it’s time you make your first order from them. There are companies that allow you to order a minimum of 100 units, depending on the product. But for many cases, people usually order around 1,000 units.

Although it depends on the supplier or manufacturer and your budget, you have to make sure that you don’t run out of stocks when selling in Amazon. This will not only hurt your profit but your Amazon listing as well.

These are the basic things you need to do when finding a good manufacturer or supplier to private label your products. It may seem simple but it is actually more complicated than it seems. There are countless companies out there that could be offering your product. It can get overwhelming even choosing the best 10 among them.

So, make sure that you invest enough time as finding a well-trusted wholesale manufacturer or supplier that you can establish a long partnership is crucial to the success of your Amazon business!


Leave a Reply

Your email address will not be published.